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Expectations/Key Responsibilities:
- Develop and oversee comprehensive paid media, paid search, and paid social media campaigns to support both domestic and international sales initiatives.
- Refine and adapt Digital Marketing Strategy based on digital metrics and Key Performance Indicators to enhance Brand Awareness and Lead Generation effectiveness.
- Collaborate with the marketing team to create marketing materials, including images, videos, and written content, for paid media campaigns.
- Utilize Salesforce and Google Analytics to compile and present data for relevant email campaigns.
Qualifications:
- Bachelor’s degree in Business, Marketing, or related field; a background in Engineering or Physics is advantageous.
- 4-8 years of successful experience in a Digital Marketing role or similar position.
- Proficiency in creative writing, graphic design, and audio and video production.
- Familiarity with Salesforce, Programmatic advertising, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Pardot, and LinkedIn Ads Campaign Manager.
- Exceptional attention to detail, strong organizational skills, and the ability to work autonomously.
Benefits:
- Flexible benefit plan
- 401(k) contribution and matching
- 401(k) Profit sharing
- Health/Medical insurance
- Dental insurance
- Health savings account
- Life insurance
- Vision insurance
- Generous Vacation Package
- Paid Holidays
- Relocation Allowance
- Tuition assistance
Job Type: Full-time
Pay: $55,000.00 - $70,000.00 per year
Benefits:
Schedule:
Experience:
Ability to Commute:
Ability to Relocate:
Work Location: In person
Full Time
IT Outsourcing & Consulting
$78k-100k (estimate)
05/14/2024
09/10/2024
softcomsystems.com
PRINCETON, NJ
100 - 200
1997
SATYAM YALALA
<$5M
IT Outsourcing & Consulting
The job skills required for Digital Marketing Specialist include Digital Marketing, Google Analytics, Advertising, Google Ads, Salesforce, Lead Generation, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Digital Marketing Specialist job description and responsibilities
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Step 3: View the best colleges and universities for Digital Marketing Specialist.